Month: August 2023

monet guerilla campaign

Monet + Guerilla Marketing = A+ Results For Driving Museum Visits

The Campaign: Who and What Renowned artist Claude Monet’s affinity for water lilies and bridges inspired a guerilla marketing campaign by Sweet agency to celebrate the “Imagine Monet” exhibition at Artipelag museum. Five Impressionist-style works were placed on easels along popular promenades, inviting passers-by to experience Stockholm’s iconic bridges through Monet’s eyes. The Challenge The […]

How This OTA Is Advertising To The Person, Not The Crowd

The Campaign: Highlighting Unique Travelers HotelTonight’s captivating campaign showcases the app’s distinctiveness by focusing on confident and savvy travelers. Two stylish films, “Best In Show” and “Tanning Goggles,” capture travelers unafraid of last-minute bookings, emphasizing an aspirational attitude. The campaign, directed by Iain MacKenzie of Madre and created by Our Man In Havana, targets unique […]

Products and projects to improve travel and tourism