The Challenge

Jordan Tourism Board transformed their image from a history-focused destination to attract forward-thinking travelers. This resonates with evolving travel preferences, highlighting a challenge faced by many travel brands.

The Travel Marketing Takeaway

Embrace change. Adapt to shifting traveler mindsets by crafting campaigns that align with modern aspirations. Leverage trends like AI and personalization to connect emotionally.

MIY – Market It Yourself

For tour operators, craft AI-driven virtual tours of destinations. For hotels, promote unique experiences via personalized AI tools. Utilize social media to share captivating, unexpected experiences.

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