Travel Marketing Fundamentals

To market to travelers, you need to know who you're talking to. We've got everything you need to get started creating an ideal customer profile for travel.

A comprehensive guide to the types of tourism, from A to Z, with explanations and examples of each.

A breakdown of all of the travel brand archetypes, along with examples of each archetype and how you can use them to benefit your travel brand.

Learn the basics of travel marketing with our guide on target audiences, messaging, and brand identity.

Four tips for finding your ideal travel & tourism client, including demographics, psychographics, and customer personas.

Master the traveler's journey by creating content to appeal to the dreaming, planning, booking, experiencing, and sharing stages.