Selected work
Two virtual pitch sessions in Eswatini, run with the Eswatini Tourism Authority and ITC under an EU-funded program, put local operators in front of international buyers from eight countries — at a fraction of the cost of a physical trade fair. The program built the full pipeline: community product development, six standardized trade tools, pitch coaching, facilitated one-on-one meetings, and a follow-up framework. Each iteration refined the model into something replicable.
Eswatini