Capacity building
Training for tourism professionals
We design and deliver training programs for NTOs, development programs, and operators — from graduate courses and multi-day intensives to short-format digital workshops and facilitated market access events.
Marketing Intelligence for Tourism
Sorbonne / IREST, Paris
A 14.5-hour graduate course applying academic research frameworks to real destination challenges. Students learn to gather, analyze, and translate visitor data — sentiment, search demand, competitor positioning, seasonality — into strategic recommendations. Delivered with live partnerships with two Scottish DMCs, giving students direct exposure to real briefs and real stakeholders.
Sell What You Stand For
TRECC Program — Institut Français Colombia, April–June 2026
A training and B2B program for responsible tourism operators preparing to enter European markets. Covers how to package community experiences as bookable products, make responsible credentials commercially legible, and pitch to international buyers — culminating in facilitated one-on-one meetings with European trade buyers.
Build Your Tourism Business Online
Eswatini Tourism Authority — virtual workshop series
A four-part practical series covering the foundations of digital tourism marketing: building a functional website, managing brand and online reputation, interpreting analytics and search data, and designing measurable SEO and marketing campaigns. Designed for operators building their digital presence with limited resources.
The Tourism Pitch
Eswatini Tourism Authority, August 2024
A week-long market access program culminating in live virtual pitch sessions with international buyers. Covers community product development, itinerary structuring, and short-format pitch coaching — then puts operators in front of representatives from over eight countries in facilitated one-on-one meetings.
Digital Storytelling for Communities
Eswatini Tourism Authority — community field training
A practical training for CBT communities on taking control of their own tourism narrative. Covers content planning, photography fundamentals, storytelling themes (heritage, sustainability, impact, daily life), and building a sustainable posting rhythm with limited devices, data, or time. Designed around low-connectivity environments and community ownership — with Digital Ambassadors who can then train neighbouring communities.
Custom programs
Need something different?
We develop training programs around your context — your industry, your audience, your gaps. If you're working with an association, a development program, or a group of operators and need a program designed around a specific challenge, get in touch.