When done well, travel blog posts can help get more visitors to your site. When you’ve got more visitors, you can get more leads, interest, and with luck, bookings.

Writing a blog that does all that takes work. That includes researching the right keywords, writing it, finding photos, and editing. In some cases it could take up to five hours.

You can create a blog post with AI in 50 seconds.

Without a plan, though, you’ll end up creating something boring or bad. Either way, it won’t get you leads, interest, or bookings.

With a plan, though, you can use AI to create a powerful blog post in just 10 minutes.

Let’s figure out how.

3 Steps To Create Travel Blog Posts With AI

Let’s say you run a business that offers safaris in Kenya.

You want a blog post that attracts tourists to your business.

Without a plan, you’d tell ChatGPT, “Write a blog post for a tour business based in Kenya.”

The result is a 652-word blog called “Embark on an Unforgettable Safari Adventure in Kenya’s Wild Heart.”

It’s impressive to see what can happen in just 50 seconds. But don’t stop there.

So, this blog post reads well, it’s written in great English, and it offers five interesting reasons to visit Kenya (National Parks, wildlife, local culture, adventures beyond safaris, and traveling sustainably).

But I would never publish this. It has three main problems:

  • Impersonal – It doesn’t share any personal experience or expertise. Who wrote it? Why should I trust the person or business writing it? It could’ve come from anyone (Including some random travel marketer with a newsletter 😆)
  • Speaks To No One – It doesn’t target any traveler any particular. It doesn’t address someone who’s traveling to Kenya for their first time, or Africa for their first time, or considering their first safari. By not targeting someone specific, it’s not likely to resonate enough for them to take action.
  • No keywords – It isn’t answering a question that someone is searching for. If you are hoping to use blogs to get more organic traffic, you need to answer what people are asking in order to get it. Without doing that, there’s a 0.001% chance anyone will ever find your blog. 

So here’s our three step process for writing better blogs with AI.

  1. Find Your Travel Keywords
  2. Write Your Blog With AI
  3. Edit The Final Piece

1. Find Your Travel Keywords

There are many processes to find great travel and tourism keywords for your business. Today, we are doing a simple one you can do once and have ideas for your first month of posts.

  1. Go to Answer The Public, a free tool that reveals what people are searching for
  2. Pick a two-word general keyphrase that includes your destination and one activity. In this instance, we’ll go with “kenya safari”
  3. Pick a country where your target audience is traveling from. For this example, we’ll use the U.S.
  4. Select the language of the results. We’ll select English.
  5. Check the search volume. Make sure that it’s good, which suggests many people are looking for it.
  1. Now, it’s time to pick our travel keywords.
    1. Though the temptation is to go straight for the highly searched words, those are likely the highest competition. If you are just starting to create travel content, you need to establish yourself first.
    2. Answering questions is a great way to set up a blog post, because the title naturally evokes curiosity.
    3. There are two that catch my eye: “Is Kenya or Tanzania better for safari?” and “Is Kenya or South Africa” better for safari
    4. Given that Kenya and Tanzania are neighbors, let’s start with that one.
  2. Before you’re done, save the images and take screenshots for later use. You can also register for an account to have more access.

Now, this is a rapid version and just one tool. Keyword research for your website and travel business is a much larger process, but it’s beyond the scope of this blog. For more on Answer The Public, we have a deeper guide here.

2. Write Your Blog With AI

Our keyword is set. We’re going to write a blog called, “Is Kenya or Tanzania better for safari?”

Before you sprint off to ChatGPT and just ask it that question, we’re going to give you a secret to superpower your blog posts.

It’s all in how much information you give the tool beforehand. You can do more than just ask a question. You can give background information. You can give context. You can ask it to include certain details.

This is the prompt format we use to craft our blog posts:


I know. It seems like a lot. The trick is filling it in once, then you can use it over and over again to create high-quality travel and tourism blogs. Here is an example of what we could do for our imaginary Kenyan safari company.

  • CONTEXT: You are East African Safari GPT, a world-class expert at designing safari itineraries, organizing safari trips, and promoting the countries in East Africa. You help travelers and tourists understand the people, wildlife, and countries in an informative, fun way to help them make their travel decisions. 
  • BLOG GOAL: You are going to write a travel blog post called “Is Kenya or Tanzania better for safari?”. 
  • SEO KEYWORD: We are targeting the search “Is Kenya or Tanzania better for safari?”
    • Introduction that includes our target keyword, describes our authority and the perspective we are writing from, summarizes what the article is about.
    • The first section should be about the keyword and why people ask it
    • The second section should describe Kenyan safaris, including the reasons people go on them, what they will see, what they will experience, and what the style of travel is like
    • The third section should describe Tanzanian safaris, including the reasons people go on them, what they will see, what they will experience, and what the style of travel is like
    • The fourth section should compare Kenya and Tanzania safaris based on location, wildlife, comfort, and price
    • The fifth section should answer the question “Is Kenya or Tanzania better for safari?”
    • The final section should be a call to action about reaching out for more information to our safari company if they end up wanting to travel to Kenya
  • ADDITIONAL BLOG INFORMATION: This blog is aimed at first time travelers to East Africa
  • INFORMATION ABOUT ME/MY COMPANY: Our company is called “Incredible Kenya Safari Tours”. We have been offering safaris in Kenya for over 25 years, and we make sure that proceeds from each safari go directly to community and conservation projects.

Now, we put all of that information into ChatGPT, and press enter.

The result:

Is Kenya or Tanzania Better for Safari? Exploring East Africa’s Premier Safari Destinations

Welcome to Incredible Kenya Safari Tours, your trusted source for all things safari-related in East Africa. As seasoned experts with over 25 years of experience, we aim to provide first-time travelers with valuable insights to help them decide between Kenya and Tanzania for their unforgettable safari adventure. Join us as we delve into the unique offerings of each country, comparing their locations, wildlife, comfort, and prices.

Why Do People Ask: “Is Kenya or Tanzania better for safari?”

When it comes to planning a safari in East Africa, choosing between Kenya and Tanzania is a common dilemma. Both countries boast remarkable wildlife, breathtaking landscapes, and world-renowned national parks. However, individual preferences, interests, and travel objectives play a crucial role in determining which destination is better suited for a particular traveler.

Kenyan Safaris: An Unforgettable Journey

Kenya is renowned for its diverse landscapes, iconic wildlife, and rich cultural heritage. A Kenyan safari promises an extraordinary experience, combining game drives through vast savannahs, encounters with the Big Five, and immersive interactions with local communities. The Masai Mara Reserve, Amboseli National Park, and Tsavo East and West National Parks are just a few of the exceptional destinations that make Kenya a safari paradise.

Tanzanian Safaris: Discover the Untamed Wilderness

Tanzania captivates travelers with its raw beauty and untamed wilderness. Home to the legendary Serengeti National Park, the awe-inspiring Ngorongoro Crater, and the majestic Mount Kilimanjaro, Tanzania offers a truly immersive safari experience. Witness the Great Migration, encounter diverse wildlife, and soak in the awe-inspiring landscapes that have captivated explorers for generations.

Comparing Kenya and Tanzania Safaris:


Kenya’s strategic location on the eastern coast of Africa provides easy accessibility and the opportunity to combine safari adventures with stunning beach getaways. 

Tanzania, on the other hand, offers vast expanses of untouched wilderness, with its northern circuit being particularly famous for wildlife encounters.


Both Kenya and Tanzania are teeming with an incredible array of wildlife. Kenya’s Masai Mara Reserve is renowned for its dramatic wildebeest migration, while Tanzania’s Serengeti hosts this world-famous spectacle for a longer duration. 

Each destination also boasts unique species and habitats, ensuring unforgettable sightings regardless of the choice.


Both countries offer a range of accommodation options, from luxury lodges to rustic tented camps, providing diverse levels of comfort. Kenya’s safari industry is well-established, offering a broad selection of lodges and camps that cater to various budgets and preferences. 

Tanzania’s accommodations are known for their eco-friendly practices, offering a harmonious blend of comfort and sustainability.


Safari prices vary depending on factors such as location, accommodation, and travel season. Kenya tends to offer a wider range of budget options, making it more accessible for travelers seeking affordable safaris. 

Tanzania, although often associated with higher price tags, provides unparalleled experiences for those willing to invest in their safari adventure.

Is Kenya or Tanzania Better for Safari?

Ultimately, the answer to this question depends on individual preferences and priorities. Kenya’s well-developed infrastructure, diverse landscapes, and incredible wildlife make it an excellent choice for first-time safari-goers. 

Tanzania, with its untouched wilderness and legendary destinations, appeals to those seeking a more remote and immersive experience. We recommend carefully considering your travel objectives and consulting with our expert team to tailor the perfect safari itinerary for you.

Plan Your Unforgettable Safari with Incredible Kenya Safari Tours

As you ponder the question of whether Kenya or Tanzania is better for your safari, remember that both countries offer exceptional experiences that are sure to leave you in awe. Incredible Kenya Safari Tours is here to assist you in designing a bespoke safari itinerary that caters to your preferences and budget. Reach out to our knowledgeable team today, and let us make your East African safari dreams come true.

Remember, each safari you book with us contributes to community and conservation projects, ensuring that your journey not only enriches your life but also supports the sustainable development of the region. Contact us now and let’s embark on an adventure of a lifetime!

Not bad! If you’re curious how else you can improve your AI prompt writing for travel and tourism, we dive into that here.

3. Edit The Final Piece

When you have a keyword list ready to go and your prompt ready, the above process takes 2 minutes.

Now it’s time to add your expertise. Here are three steps I’d recommend to anyone revising their AI-assisted blog post:

  1. Fact check – An AI is pulling information from online sources. As we’ve all experienced, not all sources are accurate. Go through this post and be sure it’s accurate.
  2. Expand – This first AI draft is well-structured and 676 words long. Now’s the time to take a few minutes and ask yourself if the blog covers everything you would want it to cover.
  3. Add links – Include links to your tours and destination pages. This will help visitors find information on your site.

Now review the piece. Do you remember the three complaints I had with the original AI-generated blog post? It was impersonal, spoke to no one, and used no keywords.

Now you have a post that highlights your company and your experience, speaks to specific travelers, and is primed to compete for a keyword that travelers are actually searching for.

It’s ready to publish. Or, it would be if I were the operator of Incredible Kenya Safaris.

Give it a try and let us know the results. Then if you’re looking to see how else you can use ChatGPT for your travel and tourism marketing, check out our beginner’s guide here.

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