Services · Market Access
International buyers, without the trade fair budget.
The challenge
Trade fairs are valuable. ITB, WTM, INDABA — the right fair, with the right preparation, can open meaningful doors. But stand fees, travel, and accommodation add up to thousands per operator. For most emerging market operators, the room is simply not accessible. For NTOs trying to support a cluster of operators, the math rarely works.
And when operators do attend, the results are often thinner than expected. Cards exchanged, conversations started, few follow-throughs that convert — because the preparation wasn't there, the buyer profile wasn't researched, and the follow-up system didn't exist.
The gap isn't buyer interest. International operators are actively looking for new products, new destinations, new community experiences. The gap is infrastructure: a way to get in front of the right buyers, with the right preparation, without the cost and access barriers of a physical event.
Virtual market access programs don't replace trade fairs — they supplement them. They make market engagement possible for operators who couldn't otherwise participate, and they create a structured, curated format that often produces more qualified conversations than an open fair floor.
What we deliver
Virtual pitch session design and facilitation
Curated one-on-one sessions between local operators and international buyers — designed around a specific niche, source market, or level of operator maturity. We handle buyer outreach, session structure, platform management, and facilitation.
Operator preparation
The preparation infrastructure that makes market access productive: product structuring, trade documentation, pitch coaching, and readiness assessment. Operators arrive at the session knowing what to say and having the materials buyers need.
Buyer research and pre-qualification
Research to identify which international operators are relevant to your product type, source market, and niche — and outreach sequenced to bring the right buyers into the room, not just available ones.
Standardized trade tools
Digital press kits, tour product sheets, promotional guidelines, and product readiness checklists — co-developed with your team so that consistent, professional materials exist for future market engagement beyond the session.
Post-session follow-up framework
A structured follow-up system for both operators and buyers, so the relationships formed in the session have a pathway to continue. Includes CRM guidance and follow-up obligations built into the program design.
Program design for ongoing implementation
For programs that run more than once: each iteration is designed with a specific improvement thesis — refining niche alignment, operator selection, buyer targeting, or preparation requirements based on documented feedback.
Interested in running a virtual market access program?
We design programs around your destination, your operators, and your target buyers. Get in touch to discuss what a session for your context would look like.